How to use Wine QR Codes on Your Wine Label to comply with EU Regulations.

In five minutes, learn how to use Wine QR Codes on your wine label to comply with EU regulations. Discover best practices for QR code integration and design.


1. QR Code Integration

To ensure that your Wine QR Code is integrated effectively, here are the best practices to follow:

  • Placement: The QR code should ideally be placed on the back or side label to keep the front label focused on branding. Alternatively, consider using a wraparound label that includes the QR code without detracting from the bottle's main design elements.

  • Size and Clarity: Ensure that the Wine QR Code is large enough to be easily scanned (recommended minimum size: 1.5 cm x 1.5 cm), and ensure there’s enough padding around it to avoid interference with other design elements. For optimal scanability, the background should have a minimum contrast ratio of 4:1, though 21:1 is recommended for black and white contrasts.

  • Aesthetic Harmony: The QR Code should blend with the overall design of the label. Use contrasting colors to ensure scanability, but aim to integrate it seamlessly with the label’s color scheme and layout. Adding a tagline like "Scan for Nutritional Info" can help guide consumers on what the QR code provides.

2. On-Label Data Requirements

It is important that all the necessary data is included within the same field of view on the label to ensure compliance. The national language of the market must be used, and multiple languages are allowed. Key data must be easily understood by the consumer, with a minimum “x-height” font size of 1.2mm for all required information.

  • QR Code Tagline: The tagline should indicate "Ingredients" and/or "Nutrition Declaration." It’s also recommended to include "Environmental Labelling" and the appropriate symbol (i) in addition to the text tagline.

  • Energy Declaration: The QR Code should link to the energy data, including shorthand syntax such as “100ml E: 310kJ / 74kcal.”

  • Allergens/Intolerances Declaration: Allergens must be declared both on the physical label and the E-Label. The E-Label can also be referenced via a link, though using a QR Code is the most common approach.

3. E-Label Requirements

An E-Label is required to display the proportion of sorted ingredients and nutrition facts. Nutritional data that is negligible can be summarized in a disclaimer below the nutritional table. If energy values are unavailable, they can be approximated based on typical substance values. Processing aids that cause allergies or intolerances, such as albumin from eggs, must also be declared.

Side note for Non-EU wines: The importer of the wine into the EU must be indicated on the physical label.

Conclusion: Get an expert in your corner.

Implementing Wine QR Codes for compliance with EU wine labelling regulations may seem challenging, but we are here to help simplify this process. Register here to learn how to use Wine QR Codes on your wine labels, or schedule a call to discuss how we can help you meet the latest regulations without hassle.

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Tilman, your contact person

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Do you want to create E-labels for your wines? Schedule a personal discovery conversation with me. I'm Tilman, Managing Director at AMOREVINO, and I will help you with gaining clarity on EU regulations, guide you through our solution, and create a checklist with you for a successful implementation of E-Labels.

Email: team@amorevino.com | Phone: +49 89 541 966 69

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